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Sandler Sales Foundations


Sandler Foundations

Sandler Foundations is a 10-lesson introductory course designed to give a complete overview of the Sandler Selling System. 

Use a Proven Process for Sales

Discover the power of the seven-step Sandler Selling System and overlay it on your current sales approach to develop a common process and sales language for your team. 

Sessions Include:

  • Establish Rapport & Trust with the Prospect – Learn easy-to-follow frameworks to better understand yourself and others and how to communicate more effectively with prospects, clients, and internal team members.
  • Start Sales Conversations & Set an Agenda Take control of the sales process from the very beginning by establishing an agenda and mutually beneficial guidelines for productive conversations.
  • Ask Better Questions Learn to improve your information gathering to gain a greater understanding of your prospects, as you help them discover and articulate their needs.
  • Discover Why People Buy – Learn the high-powered Sandler discovery process used to probe for true buyer motivations. Deals move much faster and more reliably when both sides understand the reasons for doing business.
  • Uncover the Prospect’s Budget – You will learn how to get honest information about the investment constraints of your prospects and whether they are willing and able to make them in order to solve their problem.
  • Understand the Decision-Making Process – Learn how to uncover your prospect’s decision-making process and cast of characters, as well as how to spot, remove, or avoid sales roadblocks.
  • Make More Effective Sales Presentations & Close More Sales – Learn to consistently close and reinforce sales with effective presentations, proposals, or quotes and learn how to set the stage for future business and referrals.
  • Improve Your Performance – Take a hard look at your attitudes, behaviors, and techniques and how to increase your chances of sustainable success in life and sales.
  • Create a Prospecting Plan for New Business – Identify your ideal client and the right mix of prospecting activities to find them, and then craft a compelling 30-second commercial to ensure a predictable and sustainable sales funnel.
Jeff Borovitz

Jeff Borovitz

R/A Sandler Training Partner

Jeff Borovitz

R/A Sandler Training Partner

Known for triple-digit revenue and profit increases, with over 25 years of experience as an award-winning quota busting salesperson, sales manager, general manager and business owner. Jeff has been on over 5,000 face-to-face sales calls and has dialed the phone over 150,000 times to schedule appointments, follow-up, and close sales. He has trained over a thousand salespeople as a sales trainer for 3 of the largest sales training companies in the world. Jeff has advised, trained and coached small and medium-sized companies as well as large enterprise companies on developing stronger sales teams, closing more sales and leading organizational change.

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