Lobster on a Cheese Plate
How to Stand Out, Attract the Best Clients, and Win Every Sale that Comes Your Way
by Mark Harari
What makes you stand out? In a world filled-with good choices, why should your prospective clients choose you over the competition? In short, it comes down to answering one question: “why should I choose you?” The best answer wins. But there’s a catch: prospects start answering that question on your behalf from the moment they become aware of your existence.
This book will show you how to establish yourself as that “best choice” from the onset, dramatically shortening your sales cycle and virtually guaranteeing the sale every time.
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