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Becoming a Great Salesperson


Increase Sales Success – Project by Project!

Demanded by salespeople across the country, this Strategic Action Group (SAG) brings you together with a small group of your peers for a series of hard-hitting teleconferences.

During these 90 minute Zoom metings, you’ll work with other experienced, remodeling salespeople to:

  • Talk shop from generating the lead to the final close.
  • Share effective marketing tips to attract clients who understand value.
  • Develop strategies for increasing your close ratio.
  • Learn which strategies work to speed up the sales cycle.
  • Improve your success rate by working with the right clients, and sell more jobs!!

By working with other remodeling salespeople, you’ll gain dozens of techniques for increasing your success by leveraging the brainpower and years of selling experience provided by this group of sales professionals.

6 Weekly Sessions
Mondays, 2:00pm-3:30pm ET

Select your start date below

By participating in this course, you will improve your skills in

  • WOWing your prospects on your first visit.
  • Implementing a successful qualifying process that will lead directly to the right clients.
  • Finding the prospect’s real pain and providing them with the best solutions.
  • Balancing the prospect’s needs with their budget.
  • Setting real expectations at your first sales meeting.
  • Handling prospect’s objections and reversing the negative.
  • Creating a successful hand-off between Sales and Production – why it’s critical to the success of the project.
  • Generating your own leads and managing them effectively.
  • How to build a powerful selling vocabulary.
  • Managing your career for the long-term success.
  • Using your time as productively as possible.
  • Creating your sales cookbook.


Each company to have one access to  Additional licenses can be purchased separately, if attendees choose. 

Craig Describes This Course

“Our program is focused on changing the paradigm from order taker to professional salesperson. We are shifting the thinking from ‘how do I get MY needs met’ to ‘how do I meet the needs of the client. We are focusing on finding the right client for our company to make sure that every deal is win-win.

“We are identifying typical objections and how to deal with them. We look at the psychology of selling and buying and how that impacts the process. We are working on relationship selling, listening skills, questioning skills, finding out the budget – even if the client tells you they don’t have one. In short, we are teaching sales people to be professional and do what the amateur will not.”

“By joining this SAG, you’ll also insure that the learning will stick because it is so much more than a one-time sales seminar. Through the entire program, you’ll be sharing information with your peers who will reinforce what you’re doing right and help you improve your weakest areas. There’s nothing else like it!”

Craig Deimler

Craig Deimler, CGR, CAPS


Craig Deimler, CGR, CAPS


Originally from Harrisburg, Pennsylvania, Craig attended Penn State University where he graduated, in 1994, with a Bachelor of Science in Labor Industrial Relations and Business Management. As the former owner of Deimler Family Construction, he was the head designer and supervised all design, drafting and estimating. Craig’s designs have won numerous awards for their creativity as well as their ability to blend into the existing house and surroundings. Each project he designed solved the client’s needs, problems and frustrations as well as found creative solutions to the challenges that each project presented.


6 Weekly Sessions
Mondays, 2:00pm-3:30pm ET
Classes start Monday, June 7, 2021!

Registration for this class is not yet open. Please click here to be added to the waitlist. Thank you!

Becoming a Great Salesperson


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