Be the Lobster - A Marketing Masterclass
Every sale is won or lost on your answer to one simple question: Why should I choose you?
To win the job, they must believe – beyond a shadow of a doubt – that you are the hands-down best choice.
Those that position themselves as that best choice from the onset will have a distinct advantage against the competition. And when done right, your clients are sold before your salesperson even says hello.
Based on his bestselling book, Lobster on a Cheese Plate, this intensive class will cover everything from positioning, messaging, building a marketing plan, measurement, customer research techniques, and more.
Registration includes attendance for up to two attendees. Whomever is responsible for creating and executing the marketing, and the business owner should attend. (If they are both the same person, that’s okay, too.)
The business owner’s attendance isn’t required, but it is VERY helpful in the process of creating the positioning and messaging for the company.
From a skill level perspective, this class is for all. Whether you’re an experienced marketer or just starting out, this class is designed to help all levels of marketing expertise excel.
Mark will help you develop a solid foundation for leading your company’s marketing more strategically and efficiently.
Bring anything and everything! Marketing plan, marketing budget, customer surveys conducted, sample creative, sample ads. . . whatever you like!
Don’t have anything? That’s fine too! You’ll get tons of value regardless of your starting point.
More Classes Coming Soon!
Sorry, current dates are sold out, but more classes are on the way!
Select "Join Waitlist" from the dropdown below to be notified when available.
Next Class: Coming Soon
Select Join Waitlist Option Below
Please add your name to the wait list below to be notified when registration for the next class opens.
Professional Service Credits are awarded to all Roundtables members to purchase additional training, events, and one-on-one-consulting.
This additional support combined with the support of their peers ensures that our members reach far greater levels of success.