Be the Lobster - A Marketing Masterclass
Every sale is won or lost on your answer to one simple question: Why should I choose you?
To win the job, they must believe – beyond a shadow of a doubt – that you are the hands-down best choice.
Those that position themselves as that best choice from the onset will have a distinct advantage against the competition. And when done right, your clients are sold before your salesperson even says hello.
Based on his bestselling book, Lobster on a Cheese Plate, this intensive class will cover everything from positioning, messaging, building a marketing plan, measurement, customer research techniques, and more.
If you’re the person responsible for both creating and executing the marketing for your company, then this class is for you.
It doesn’t matter if you are the business owner, or the marketing manager — whether you’re an experienced marketer or just starting out.
This class is designed to help all levels of marketing expertise excel.
We will help you develop a solid foundation for leading your company’s marketing more strategically and efficiently.
Bring anything and everything! Marketing plan, marketing budget, customer surveys conducted, sample creative . . . whatever you like!
Don’t have anything? That’s fine too! You’ll get tons of value regardless of your starting point.
February 14, 2022
February 14-15, 2022
Day 1: 9:00 AM – 4:00 PM ET
Day 2: 9:00 AM – 3:00 PM ET
Professional Service Credits are awarded to all Roundtables members to purchase additional training, events, and one-on-one-consulting.
This additional support combined with the support of their peers ensures that our members reach far greater levels of success.